The　”motenashi Selection” is an award established in 2015 with the aim of discovering excellent Japanese products and services full of hospitality and promoting them to the world. The Omotenashi Selection is managed by more than 20 private companies, and certification is subject to actual inspection by foreign experts living in Japan. The award recognizes activities of originality and ingenuity born out of consideration for the people who use them, as well as activities of ingenuity and ingenuity that continue to improve for the modern age while inheriting traditions. Products and services recognized as “full of unique Japanese charm that we want to share with the world” will be recognized as Omotenashi Selection Award-winning products and services. Our “Shoulder Pochette” has been awarded the “Omotenashi Selection” for the year 2023.